Running from November 7-13, Netsafe is launching New Zealand’s first-ever porn week. We are raising awareness about sex, pornography, image sharing, power, consent and our communities’ views.

By naming the week, we hope to promote safe and positive online experiences and to remove the taboo of sexual conversations

Pornography is available online and through most social media, with little-to-no age verification, meaning young people and teens are exposed from a very early age.

1 in 4 young New Zealanders see porn by age 12.

71% weren’t even looking for porn when they first saw it.

With pornography continuing to expand its online reach, it’s important to end the secrecy and start pursuing an education approach with our youth.

This week we aim to:

  1. Expand our resources around consensual and non-consensual sexual imagery sharing, incitement towards violence, and harmful digital communications. Since April 2022 it is now a criminal offence to explicitly post intimate images and recordings without consent punishable by up to two years in prison. 
  2. Push to have the Harmful Digital Communications Act modernised to regulate deep fake technology. On 28 October the Ministry of Justice confirmed it intends to investigate the issue. We are making sure this results in removing any ambiguity under the HDCA – that artificial intelligence can’t be used to harm an individual. 
  3. Remind New Zealander’s they can report online harm anonymously to Netsafe (Netsafe.org.nz/report)

We have partnered with subject matter experts the Light Project to reach teens nationwide and have a mature conversation about consent, responsible nude image sharing, fantasy, risks, opportunities and shifting narratives. 

We supported the Spinoff as a media partner who could bring a creative storytelling and fact-checking journalistic element, delving into areas of porn so rarely covered in modern education on the topic including the rise of content platforms such as Only Fans.

To access advice and support, find help starting conversations and tell us what you think about porn, visit pornweek.nz