Netsafe Quarterly Report January – March 2018

CEO's Welcome

Welcome to Netsafe’s first quarterly report for 2018.

Like many organisations in the online safety community, Netsafe has a unique data set to share and an interesting story to tell. In fact, in this quarter we have 4,432 stories to tell.

The data in this report represents the thousands of New Zealanders reaching out to Netsafe for help with an online challenge. Part of Netsafe’s role has always been to share information across the online safety community, and this new quarterly report is another opportunity to strengthen the work that we all do to help Kiwis to be safer online.

Internally, we leverage our insights to improve the service and education we offer, and to raise the public profile of online safety issues. This year we’ve used our reporting data and research insights to inform our youth engagement work, including the introduction of a youth focused social media channel and the trial of an SMS service created in consultation with young people.

We hope the insights in this report will also be valuable for your own work, and welcome any feedback or queries you may have about the data we have included.

Martin Cocker

CEO, Netsafe


Report Contents


All Reporting





Reports by age group















Reports by region

Auckland: 36%
Bay of Plenty: 5.5%
Canterbury: 13.4%
Gisborne: 1%
Hawke's Bay: 3.1%
Manawatu-Wanganui: 3.8%
Marlborough: .5%
Nelson: .8%
Northland: 3.8%
Otago: 5.3%
Southland: 1.5%
Taranaki: 1.9%
Tasman: 1.0%
Waikato: 7.8%
Wellington: 14.3%
West Coast: .3%


Reports by gender







Personal Harm Reporting

Top personal harm categories reported

Repeated unwanted communications


Discloses sensitive personal facts

False allegations

Threatening, intimidating & menacing

Who is reporting?













Scam and Fraud Reporting

Top scam categories reported

Fake tech support

Worthless, unnecessary, or non-existent services

Goods paid for but not received

Investment cold calls

Worthless products


Reports with $ losses


Reported losses

Romance Scams

$1.4M losses to romance scams were reported to Netsafe in 2017. This quarter, we received 205 reports with total losses of $7.9M.

Partnership Update

Sean Lyons, Director of Technology and Partnerships 

It has been a busy time for us in the stakeholder community.
Preparation for our upcoming online safety conference with the Australian eSafety Office is in full swing, we’ve closed our third round of the Netsafe Online Safety Grant and we’re beginning to see some incredible initiatives come to life from the first round of the grant. We’ll continue to take every opportunity to engage the online safety community in our work, and now is also an ideal time for you to get in touch with us. We’re interested in hearing about your future plans, online safety issues in your area of work and what you’d like to see Netsafe involved in looking forward. We’re also interested in receiving your thoughts and feedback in our annual stakeholder survey.

Soon we’ll be announcing more details about our upcoming Trans-Tasman conference, The Crossroads. It’s being held in Auckland from October 10-11. This is Netsafe’s first Trans-Tasman event hosted in New Zealand, and is a chance to learn, share and connect with our peers from Australia and further abroad. The Crossroads will include local and international speakers talking about the intersection of online safety and education, entertainment, regulation, enforcement, technology and wellbeing. Tickets for the conference will be available soon and members will receive an email invitation to attend at a discounted rate in the coming weeks.

If you’d like to get in touch you can email me at [email protected] 

Netsafe Online Safety Grant – Round Two






Funding Granted

Grant recipient spotlight

In Case of Online Negativity (ICON) is a web app that was conceived, co-designed and tested by teens and Sticks ‘n Stones’ members across New Zealand. ICON offers young people comprehensive solutions around dealing with online bullying and other issues. The web app guides them in their decision making, empowers them with the information they need and connects them with services that can help such as Netsafe. Part of the motivation behind creating ICON was a Sticks ‘n Stone’s survey that revealed 48% of young people who were experiencing bullying were not seeking help. ICON was funded in round one of the Netsafe Online Safety Grant and can be found at 

Find out more about the Netsafe Online Safety Grant on our website.


Netsafe annual stakeholder survey

Netsafe is committed to improving its work in partnership with other organisations. To do this, we undertake an annual stakeholder survey. The survey takes a few minutes to complete and provides valuable information for Netsafe as we develop and improve our services. We appreciate you taking the time to complete the survey to provide us with your views and feedback.

Outreach and Education

Education resources and presentations


Requests for Online Safety Educational Resources


Requests for Online Safety Presentations


Requests from Schools for Support


Netsafe Research Releases

Netsafe Annual Population Survey 2017

As part of our functions as the Approved Agency under the Harmful Digital Communications Act 2015, Netsafe conducted the first in a series of Annual Population Surveys (APS). The objective of the APS is to gauge attitudes and behaviours and to start monitoring national trends regarding potentially harmful digital communications in New Zealand. The study provides insights regarding New Zealanders’ access to and use of digital technologies.

Read the full report

NZ teens digital profile Factsheet Cover 

New Zealand teens’ digital profile: A factsheet

 This Factsheet presents findings regarding New Zealand teens’ use, and attitudes towards, digital technologies and online safety. These findings are part of a larger quantitative study about experiences of risks and harm online. The study is led by Netsafe in partnership with the Ministry for Women. The factsheet provides government agencies with evidence-based insights that can inform policy development and support in favour of New Zealand’s young people.

See the full factsheet

Become a Netsafe member

Netsafe is an incorporated society with members from across the country. Our members represent organisations with an interest in building confidence in using digital technology. Membership is free, easy to apply for and it gives you and your organisation the opportunity to play a part in the development of online safety and the use of digital tech right here in New Zealand.

Netsafe members receive our monthly e-newsletter, the Netsafe Quarterly Report, the Netsafe Annual Report, and special invites to events like our annual Trans-Tasman online safety conference and AGM to discuss emerging topics.

Apply to be a Netsafe member by emailing [email protected] with your name and phone number, outlining your role and interest in online safety and security. All applications are reviewed for approval at Netsafe’s Board meetings.


About Netsafe

The data in this quarterly report comes from reports made to Netsafe between 1 January 2018 and 31 March 2018. Netsafe is New Zealand’s independent, non-profit online safety organisation. Taking a technology-positive approach to the challenges digital technology presents, we work to help people in New Zealand take advantage of the opportunities available through technology by providing practical tools, support and advice for managing online challenges. 

Find out more about Netsafe at

If you have queries about the information in this report, please email [email protected]