Every family is different. That’s why Netflix has developed safety and parental control tools to help members make informed decisions. As a subscription service without any advertising, helping their members find what they want is important to Netflix. Here are some tips from the experts at Netflix to help keep you safe when using the service, and what you can do if you encounter a problem.


Netflix is a streaming service that allows our members to watch a wide variety of award-winning TV shows, movies, documentaries, and more on internet-connected devices. With Netflix, you can enjoy unlimited ad-free viewing of our content. Get their tips on how to be safe now.

Create your profile

You can create a profile on most devices. Just go to “Manage Profiles” and hit the “Add Profile” button. Add a name (each Profile needs a name) and choose a thumbnail from one of your favourite characters. You can have up to five profiles on each account. When you click on your profile for the first time, you will be shown a bunch of things and asked to pick three you like to help Netflix recommend films and shows for you.

Netflix also emails the primary account holder to suggest content. Each profile as long as it an “All maturity” profile can receive personalised recommendations. From the Account screen, scroll to My Profile, and click “add Profile email”.

Add a kids profile

When creating a Profile, you may notice an option to select “Child”. This is a safety by design tool that automatically provides content suitable for children. When you open Netflix, you’ll see that kids profiles look different to make it distinct from adults ones – the title selection is different and it has a white-background layout.

We’ve invested in a wide variety of kids and family films and TV shows from all over the world – including award-winning animated films like Klaus, series such as Mighty Little Bheem and interactive shows like Carmen Sandiego: To Steal or Not to Steal.

Parent controls

Choice and control have always been important for our members, especially parents who need to make the right decisions for their families. Parents can:

  • PIN protect individual profiles to prevent kids using them
  • Filter out titles that are not appropriate and be guided by the NZ ratings
  • Block individual series or films by title – the blocked title(s) won’t show up anywhere in that profile
  • Review each profile’s setting using the “Profile and Parental Controls” hub
  • See what their kids have been watching within the profile created for them
  • Turn off auto play of episodes in kids profiles
  • Just go to Account Settings to use these controls

Just go to Account Settings to use these controls.

Add to “My List”

One of the things you can do right away to customise your Profile is add movies and shows to the “My List” option.

Simply select a TV show or movie, then select Add to My List or + My List. If you’re on a computer, you can also hover over a movie/show and hit the + icon that appears on the right corner. You will see “My List” as a row on Netflix. On a computer, to navigate to it quickly, you can also just visit Netflix.com/MyList.

You can remove from the list just as easily: select a show/movie, and select Remove from My List. Or simply hover over on a computer and deselect the ✓ icon.


This content is adapted from Netsafe’s  Staying Safe Online which is available to download in PDF format here. The Guide offers practical tips from some of the most popular digital platforms including Trade Me, Google and Instagram.